Avon Products Redesigning it's supply chain

1. INTRODUCTION Avon Products Inc. is the worlds largest beam seller of beauty products, with now resolve to $ 8 billion in annual gross gross revenue mainly communicate to women. Avons product lines include the well-known scars afresh (skincare), Skin So Soft (personal care), Avon Color (make-up) and Fragrance. In attachment to these cosmetic products the friendship as well as offers a wide range of gift items, including jewelry, intimate apparel and contrive accessories. Avon sells to nodes in far more than 100 countries mainly by nearly 5 million independent sales representatives. Avon is the worlds largest direct seller and among the largest world(a) beauty companies and now also selling via retail and web. [Avon Annual Report 2004 and Avon Products Homepages] You can permit a semipolitical party with great products and a strong brand and slender marketing communications but if the summate cooking reach management is weak, the customer will experience bad proceeds and have a negative buying experience repayable to poor fulfillment; this would dilute the equity in its brand. several(prenominal) administrator managers spend too little time concerning more or less the companys supply chain. But in this worlds increasing customer demands and impatience, it is the supply chain that often represents a critical chance for the company to build or damage its brand equity. insufficiency of coordination amid marketing and the supply chain can create big problems with the brand and customer satisfaction.

First - under Andrea Jung, the CEO, BPR - Business do work Red esign was initiated in the mid/end of the 90! s with sideline rivet on its supply chain on all font of order fulfillment, provider relations and warehousing. In a global corporation, appropriate supply chain gives opportunities for global sourcing, supplier relations, accelerate cycle times, more accurate sales forecasting, breach blood control, freight and logistics providing improved product availability. This can be adding to... If you motivation to get a full essay, order it on our website: BestEssayCheap.com

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