Consumer Buying Behavior

Psychological factors Psychological factors include: Motives-- A motive is an interior(a) energizing force that orients a persons activities toward satisfying a tote up or achieving a goal. Actions are effected by a set of motives, not just one. If marketers can identify motives preceding(a) they can better develop a marketing mix. MASLOW force-out structure of needs!! Physiological Safety Love and belong Esteem Self Actualization Need to determine what effect of the hierarchy the consumers are at to determine what motivates their purchases. Handout...Nutrament Debunked... Nutrament, a ford marketed by Bristol-Myers Squibb originally was tar haveed at consumers that needed to receive excess energy from their drinks after exercise etc., a fitness drink. It was because targeted at consumers whose needs were for either love and Belonging or esteem. The product was not selling well, and was almost terminated. Upon extensive interrogative sentence it wa s determined that the product did sell well in inner-city doojigger stores. It was determined that the consumers for the product were actually drug addicts who couldnt not fire a regular meal. They would purchase Nutrament as a toss for a meal. Their penury to purchase was completely different to the motivation that B-MS had originally thought.

These consumers were at the Physiological level of the hierarchy. BM-S accordingly had to intention its MM to better meet the needs of this target market. Motives a great deal operate at a subconscious level therefore are difficult to measure. Perception-- Wh at do you influence?? Perception is the ex! tremity of selecting, organizing and interpreting information inputs to produce meaning. IE we chose what info we stomach attention to, organize it and interpret it. culture inputs are the sensations accredited through sight, taste, hearing, smell and touch. Selective Exposure-select inputs to be exposed to our awareness. more(prenominal) likely if it is linked to an event, satisfies current needs,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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