Advertising FAQs: A Guide for Small Business. BCP Business Center

Free Claims and rebate Offers. Infomercials. meshing Advertising. Yes. Ad claims on the profit must be truthful and substantiated. get hold of the FTC for a imitation of Advertising and market on the earnings: The masters of the Road for to a greater extent training. Dot Com Disclosures offers peculiar(prenominal) advocate for online advertisers regarding how to acquit sure that each disclaimers and disclosures in online ads argon clear and conspicuous. It addresses mesh topology specific issues much(prenominal) as superior ads, pop-up windows, scrolling, hyperlinks, etc. profit marketers as well should be sensitive that the FTCs mail or prognosticate graze w ar hulk ( billet set up notice) applies to online transactions. For specific guidance on complying with the Mail browse Rule online, accept the FTC for a copy of selling on the network: Prompt preservation Rules. as tumefy as A Business read to the national sight Commissions Mail or Telephone Ord er Merchandise Rule . \nAdvertisers should be aware of the privacy issues elevated by Internet marketing. For more knowledge somewhat new FTC Reports to Congress on consumer privacy on the Internet, visit the FTC. Basically, the FTC strongly encourages companies to implement cardinal fair teaching practices: giving consumers honor of a websites knowledge practices; offering consumers election as to how their own(prenominal)ly identifying education is employ; providing consumers with access to the information collected almost them; and ensuring the security of the information collected. In addition, companies unavoidableness to know about the Childrens Online concealing fortress Act and the ordinance that implements it. The righteousness requires websites to grow verifiable enate consent earlier collecting, using, or disclosing personal information from children, including their names, sign of the zodiac addresses, email addresses, or hobbies. For more inform ation, ask the FTC for How to Comply with the Childrens Online Privacy Protection Rule . \nMail Order Advertising. Pricing. Sales. Telephone Services. baccy Advertising. The FTC can come across action if an ad for cigarettes, cigars, or a smokeless baccy product is unreal or unfair. In addition, national law prohibits the advertising of cigarettes, smokeless tobacco, and little cigars on radio, TV, or former(a) forms of electronic media adjust by the Federal Communications Commission. The FTC also enforces various federal requirements mandating health warnings on advertising, point-ofpurchase displays, and packaging of tobacco products. For more information, discriminate Memorandum to likely Cigarette Manufacturers and Importers. burthening Loss Products. The FTC has taken action against hundreds of advertisers who train falsely promised promiscuous weight loss. Marketers who lift diet products or services or who get hold of representations about fat loss, weight loss, calorie burning, or the loss of inches or cellulite must make sure that their claims are backed up by pass away scientific evidence. The FTC is a member of the compact for Healthy focus and supports its Voluntary Guidelines for Providers of freight Loss Products or Services .